The Click! CaptionsON Screen Time Reading Campaign
MISSION: “Turn Screen Time into Reading Time.” : the fusion of literacy, technology and empathy-based storytelling.
PURPOSE: to inspire every family to “Make Screen Time Reading Time” when the y Click! Captions during TV, online videos and games to read along with captions to improve reading skills. Closed Captioning is free, easy and cool!
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VISION: To drive all kids to Click! CaptionsON during screen time to improve their reading skills in a cool, fun, free, way that will, in time, become an automatic reflex, (like buckling up your seatbelt is a reflex now, before starting to drive).
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VALUES: Literacy. Creativity. Inclusion. Empathy. And FUN!
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DIVERSITY: CAPTION.COOL is as unique and as diverse as our world! From Day One, we created the CAPTION.COOL family with diversity and inclusion. . The CAPTION.COOL brand was created by and with heart to include all kids from all backgrounds who struggle with reading. Ours is not a cookie-cutter campaign: our original CAPTION.COOL Family characters each have an empathy-based story which will evolve our campaign to reach kids in their homes, heart and minds!
PASSION: Truly a passion project, the Click! CaptionsON campaign is empathy-based and crafted with passion as each one of us believes in the power of literacy to enhance lives and particularily the use of captions to enhance literacy. We are fearless and ready to fail at first in order to succeed in the long term and realize our mission of changing mindsets to consume all screen time with Click! CaptionsON to improve literacy worldwide especially in our "new normal" post-COVID world.
MISSION: “Turn Screen Time into Reading Time.” : the fusion of literacy, technology and empathy-based storytelling.
PURPOSE: to inspire every family to “Make Screen Time Reading Time” when the y Click! Captions during TV, online videos and games to read along with captions to improve reading skills. Closed Captioning is free, easy and cool!
_
VISION: To drive all kids to Click! CaptionsON during screen time to improve their reading skills in a cool, fun, free, way that will, in time, become an automatic reflex, (like buckling up your seatbelt is a reflex now, before starting to drive).
_
VALUES: Literacy. Creativity. Inclusion. Empathy. And FUN!
_
DIVERSITY: CAPTION.COOL is as unique and as diverse as our world! From Day One, we created the CAPTION.COOL family with diversity and inclusion. . The CAPTION.COOL brand was created by and with heart to include all kids from all backgrounds who struggle with reading. Ours is not a cookie-cutter campaign: our original CAPTION.COOL Family characters each have an empathy-based story which will evolve our campaign to reach kids in their homes, heart and minds!
PASSION: Truly a passion project, the Click! CaptionsON campaign is empathy-based and crafted with passion as each one of us believes in the power of literacy to enhance lives and particularily the use of captions to enhance literacy. We are fearless and ready to fail at first in order to succeed in the long term and realize our mission of changing mindsets to consume all screen time with Click! CaptionsON to improve literacy worldwide especially in our "new normal" post-COVID world.
